lululemon
Fall 2023 Leggings
Agency
AKQA
Scope
Art Direction
Design
Sketches
Credits
Executive Director of Design: Carlos Matias
Creative Direction: Felipe Yamaoka, Nina Mourin
Copywriters: Lorena Saldaña, Paz Molina
Designers: Liam Van Oort, Sami Ladouceur
Producer: Maddi Clarke
The project
Build upon AKQA 2023 Global Campaign Platform to spotlight the Leggings franchises.
We leveraged Tennis Champion, Leylah Fernandez to show how Fast and Free, Wunder Train, and Align Leggings serve her holistic approach to training—on and off the court.
In order to bring that to life, we decided to tell our campaign story through a day in a life and use the time of day to art direct each franchise.