Brand identity
for Boxcar Woodwork
Scope
Art Direction
Photography
Design
Credits
Strategy, production: Jay Dean,
Copywriting, set design: Annalisa Merelli
The project
Designed and produced a photoshoot for Boxcar, a small business that specializes in beautifully handcrafted wood goodies for the home, and art studio. The objective was to capture the unique charm and craftsmanship of their products, showcasing them in a way that highlights their quality, help them stand out from competitors and appeal to a wider net of potential customers.